Google recently announced a complete rebrand of its advertising products. Google AdWords, which launched almost 18 years ago, is now becoming Google Ads. A lot has changed in the last 18 years, including the evolution of digital marketing and the success business are getting from digital advertising.
Social media has taken over the Internet, and there’s no escaping it. Does it impact your business? The answer is yes. Your social media is how the public perceives your business. Nowadays, before heading to a boutique, amusement park or destination, everyone checks the reviews and social media. People want to know what to expect before even getting into the car.
It's almost summer time which means that it’s time for you to shape up… your marketing campaign! Summer presents a lot of opportunities to draw in business both new and old, between holidays, schools being out of session, and increased tourism.
In the world of marketing, its important not only to follow the tide of user trends but also to know how to weather the rougher seas and be on the look out for signs of change. That’s why we here at Dion Marketing want to alert you to what’s hidden beyond the horizon and what changes you should be expecting.
The new year means a whole new set of opportunities for your business to grow, but sometimes it can be difficult deciding where to start. That’s why one of the most effective tools for any business is a detailed marketing plan.
The Dion Marketing team enjoyed a week full of creativity and fun while working offsite at the International Association of Amusement Parks and Attractions’ (IAAPA) Annual Convention and Trade Show last month.