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Company Vision

To provide focused and targeted marketing efforts, which will produce measurable, positive results while being cost-effective and most efficient in spending.

Company Culture

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Meet the Team

Julie Dion

Julie Dion is a marketing professional with nearly 2 decades of marketing, advertising, media planning and media buying experience. She is president of Dion Marketing Company, specializing in amusement, hospitality, retail and destination marketing.

Julie is recognized as a leader in the marketing industry and her community.   Her company has produced multiple top marketing awards of excellence for her clients. She has also been a speaker for the International Association of Amusement Parks & Attractions (IAAPA), the World Waterpark Association's (WWA) annual symposiums, as well as other industries across the country. Her topics include Media Negotiations, the Importance of Partnerships, Promotions, Stretching the Ad Dollar and social media.

Julie currently serves on the marketing committee for IAAPA,  and she is on the Board for Duval County Research and Development Authority.  She is a past member of the University of North Florida's Dean's Education Advisory Council and has served on the Tourism Development Council for Duval County, FL from 2010-2011.

She has a B.A. degree in Journalism from the University of North Carolina at Chapel Hill, with her area of concentration in Advertising. Her other work experience includes VP of Marketing for Adventure Landing Companies and advertising positions with full-service ad agencies in Durham, NC and in Neptune Beach, Fl. After college she worked as an Advertising Manager for The Chapel Hill News (youngest department head in company history).

In addition to her work experience, Dion also studied and completed an extensive week-long training course through the Media Buying Academy in Washington, DC.

Julie is married, a mother of three children and enjoys running, biking, swimming, gardening and reading.

What did you want to be when you were little?
A radio disc jockey
Aside from necessities, what one thing could you not go a day without?

Lisa Gurney

Turning ideas into reality is what Lisa does for our clients at Dion Marketing. With over 8 years of experience in graphic design and art direction, Lisa helps our clients communicate their marketing message effectively and with impact. 

Lisa's past experience includes being the senior graphic designer in many industries, including fashion, music and non-profit. She has extensive design experience on a variety of projects including brand identity, catalogs, flyers, brochures, web design, e-commerce, packaging and posters.

With two degrees from Mt. Hood Community College in Portland, Oregon, Lisa has demonstrated excellent communication and organizational skills and is very good at handling multiple projects with overlapping deadlines.

In her free time, Lisa likes to go treasure hunting at thrift stores, go to the beach, and hang out with her two dogs.

What did you want to be when you were little?
A Zoologist/Art Teacher/Fashion Designer - I had lofty goals!
Aside from necessities, what one thing could you not go a day without?
Definitely coffee.

Serena Bass

Serena brings to Dion Marketing experience in graphic design and extensive knowledge of print production. She received a B.A. in Graphic Design from Flagler College in St. Augustine.

Since graduating, Serena has gained experience as an Art Director and Graphic Designer and has also done freelance work for various businesses throughout Jacksonville. Serena has won numerous awards including the Who’s Who Among Students in American Universities and Colleges Award.

In her spare time, Serena helps local organizations spread awareness on how to reduce our carbon footprint and save our oceans.

What did you want to be when you were little?
A Circus Performer

Aside from necessities, what one thing could you not go a day without? 


Kendall Toothe

Kendall is a writer, communicator and social media enthusiast. With a background in journalism and a degree in public relations from the University of North Florida, Kendall has mastered brand development through diverse creative mediums. As a millennial herself, she naturally puts a trendy edge on clients’ messages through online and social media efforts.

Kendall’s past experience includes being a contributing writer for Void Magazine and the Florida Times-Union, and Communications Manager for Strata Clothing Company. She has managed social media accounts in many industries including fashion, sports, lifestyle and non-profits.

As an avid traveler, she has a universal perspective of modern marketing. To date, she has spent extensive time in 18 different countries. Her travels have led her all over Central America, to Europe, throughout the Indonesian Islands and back home towards the Caribbean Islands.

In her free time, you can find Kendall on the beach where she will be surfing or catching up on the latest Nicholas Sparks novel.

What did you want to be when you were little?
A teacher.  From a young age, I always wanted to do something that inspired or helped others.

Aside from necessities, what one thing you could not go a day without?
Coffee. Good ideas start with great coffee!!  

Kellee Zimmerman

Kellee is a Jacksonville Beach native who enjoys writing and all things public relations. She received a B.S. degree in Communication from The University of North Florida with a concentration in Public Relations and a minor in Psychology.

During her time at UNF, Kellee was part of the Delta Gamma Fraternity and held internships at a non-profit and an advertising agency.

Kellee also has extensive training in customer service and retail, providing her with a well-rounded knowledge of consumer needs. In her free time, Kellee loves going to the beach, traveling and finding new adventures.

What did you want to be when you were little?
A professional Dancer - I loved performing since I started dancing at 2 years old. 

Aside from necessities, what one thing could you not go a day without? 

My cell phone and charger because it always dies!



From the highest caliber of professionalism and dedication, to a relentless pursuit for delivering excellence, these are just some of the characteristics that describe Dion Marketing and the quality of their work. I have witnessed their keen ability to think analytically, exude creativity, and maximize resourcefulness phenomenally. I’m not quite sure how they do it, but the commitment and attentiveness Julie gives to her clients makes them feel as if they are her only priority, and she works diligently to not only meet expectations, but to exceed them. Dion Marketing’s slogan, “ON the ball!  ON Time. We’re ON it!” really is true! - Ywana Allen, Director of Community Engagement, Profectus Learning Systems


"Dion Marketing has been a great asset for Children of Fallen Patriots Foundation. The team at Dion has a clear vision of our goals and is quick in getting what we need...when we need it. Their creativity and clever ideas have helped our foundation in both awareness and community support."
Eric HeinemanDirector of Strategic Partnerships, Children of Fallen Patriots Foundation


"Dion Marketing has been a pleasure to work with. Projects are always done on time and the attitude is always 'get it done now with quality.' Our sales have increased since we started working with Dion Marketing and communication has been excellent."
Al Novstrup,  Owner, Thunder Road


"One of the most impressive aspects of Dion Marketing is their vast knowledge in all areas of marketing and advertising. Thanks to Julie Dion and her team's hands on approach, we now have a fantastic new website and our social media and Facebook promotions have received great reviews. Before working with Dion Marketing my family fun center struggled to achieve a successful social media Facebook page. We now receive rave reviews for our Facebook page with our "Likes" going through the roof. There is no doubt that Dion Marketing has increased my revenue with their Facebook promotions."
Jim SaxeOwner, Putt-Putt FunHouse


"The Friends of the St. Augustine Amphitheatre, Inc., (FOSAA) secured Dion Marketing to design and market an event. Julie and her staff went over and beyond their duties to help us make our event a success. Julie even went as far as to help us recruit sponsors. Our organization owes much of the success of this event to Dion Marketing and the strategies she used to market our event. Dion's marketing firm knows how to design and market events to the public."
Dottie Acosta, President, Friends of the St. Augustine Amphitheatre


"Dion Marketing's attention to detail is amazing. Down to the smallest portion of funds in the campaign being allocated,, she had her eye on it. How would it lay out, looking and re-working the schedule to maximize every penny. Asking for opportunities above and beyond, if it made sense for her client, she wanted to see it. A tough negotiator, but fair and lending herself to a more partnership angle. When working with Julie, I felt like I was included in the formation of the campaign and therefore, I had vested interest in helping her client achieve their goals."
Susan PerazziniSenior Account Executive, Clear Channel Orlando


“Ecstatic” is the best word to describe how we feel about working with Dion Marketing, considering our attendance doubled after our first season with Dion. We were advised that we should work with a local company to promote and market our business here in Long Island, but that couldn’t be any further from the truth. In addition to securing major cash sponsors and promotional partners for Chamber of Horrors NY this season, they have secured and have set up major and meaningful news coverage for us, and they have taken our social media platforms to a new level. The team at Dion Marketing is highly professional, very responsive and a pleasure to work with. I welcome anyone who is considering hiring Dion Marketing to contact me personally for a reference.
- Marty Arominski, Owner, Chamber of Horrors NY


"On behalf of the Pepsi-Cola Company, I want to take this opportunity to express my sincere appreciation for Julie Dion. Her professionalism and kind demeanor was the determining factor for the Pepsi-Cola Company to sign a three-year annual commitment contract with Adventure Entertainment. In all of my 27 years at Pepsi-Cola, Julie Dion in one of the sharpest professionals I have dealt with. She is able to conceptualize great marketing ideas that benefit both her clients and vendors."
John T. FrankNational Sales Manager, Pepsi-Cola Company

"Whatta lucky Google search! We set about finding a marketing relationship that was local to us, yet had a National perspective, for our updating and rebranding project. We found Dion Marketing right around the corner. Julie listened to us and immediately grasped our needs and our desires to put a 2014 shine on Company image. The DION team delivered exactly what we were looking for.  They brought fresh ideas and always embellished what we thought we wanted into so much more.  They were able to keep up with some fairly aggressive time lines we had, but never sacrificed quality or creativity for speed in the process. We are now embarking on Phase Two of a National niche service roll out and look forward to again work with their team and we know that they will again go above and beyond and bring us back results that will exceed our expectation." - Chuck CainFreightCo Logistics

"Over the past several years it has been my pleasure to work with Mrs. Julie Dion. Her professionalism, combined with her industry experience has certainly helped establish a great working relationship and I feel, truly reflects her ability to work with nationally branded companies and develop the necessary components to make programs a success for all. Good Humor-Breyers has benefited from-the customized sponsorship package she has created and with the help of her complete marketing plan; we are selling more products than ever before. Ju1ie's responsiveness and service to our is much appreciated which has made a win-win partnership for everyone. On behalf of Good Humor-Breyers Ice Cream, I take this opportunity to inform you of Julie's vast understanding and knowledge of the business. Her expertise and ability of developing successful marketing ideas will not go unnoticed."
Scott HoffNational Account Manager, Good Humor-Breyers Ice Cream

"On behalf of Panama Jack, I wanted to take this opportunity to inform you of the outstanding job that Julie Dion has done. Her professionalism is an asset to your company. She was aggressive in increasing our financial commitment and attentive in meeting our promotional needs."
Sherri CookDirector of Public Relations, Panama Jack

Dion Marketing has secured many marketing awards for our clients.