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Media Planning

Dion Marketing has the industry expertise and tools to define markets, target specific audiences, analyze competition and deliver return on investment for clients.  Our innovative approach allows us to integrate all media channels, including social media, and measure cross-channel influence.

Media Planning with Dion Marketing includes Budgeting, Innovative Planning, Efficient Buying, Scheduling, and Analytics and Reporting
 

Traditional Media Buying

Media Buying Services include:

  • Secure value-added

  • Seek third-party tie-ins

  • Review and approve all ad invoices

  • Maintain budget and assess necessary revisions

Dion Marketing specializes in media negotiation media like TV advertising, radio advertising and out of home marketing with a variety of online advertising options.

Once your marketing plan is developed, securing the best schedules is key to getting the biggest bang for your buck. Our marketing expertise on negotiating the best schedules has resulted in Julie speaking at many national conventions and conferences on the art of media buying and stretching the advertising and marketing dollar.

Your company or product can benefit by relying on Dion Marketing's many years of experience in multiple markets including Atlanta, Washington DC, Baltimore, Houston, Dallas, Orlando, Jacksonville FL, Charlotte NC, Raleigh NC, Greensboro/Winston-Salem-Highpoint NC, Greenville-Spartanburg-Asheville, Daytona FL, Gainesville FL, Buffalo NY, Columbus OH, Wichita KS, Kansas City MO, Memphis, Little Rock, Shreveport LA, Fort Smith AR and many smaller markets in between.

Whether you are looking for traditional media buying or new media options, Dion Marketing has you covered. Read more about traditional media buying vs. non-traditional options.

 

Digital Advertising

Dion Marketing uses digital advertising to help clients reach beyond their existing network and tap into a highly targeted audience. Whether your goal is to promote content, build your pipeline or work towards a sales goal, our paid media expertise will extend your reach and engage target customers, with higher click-through rates to your website from qualified leads and conversions.

 

Google AdWords

With graphic display ads, text-based search ads, or in-app mobile ads, we have plenty of ways to reach your target customer with AdWords. Our strategies ensure clients are seen by customers at the very moment that they’re searching on Google for the services offered. Be seen across the web now with Dion Marketing’s spot-on services.

 

YouTube Advertising

YouTube is currently the second most utilized search engine behind Google. In conjunction with other social media platforms, YouTube Advertising will raise SEO and overall brand awareness. Dion Marketing provides a full range of services that give clients the opportunity to reach millions of users daily through video marketing and advertising.

 

Creative TV and Radio Production

Visual storytelling and communication across all channels of consumer audiences is key to a successful ad campaign.  We provide audio and video production services for online, local and national media placement that will communicate your message effectively and cost-efficiently.

 

Social Media Advertising

Dion Marketing identifies a client’s target audience(s) and creates optimized campaigns to secure return of investment. As organic reach on social media continues to decline, the greatest opportunities lie in optimized paid social advertising and promotion.  Our social media advertising services will expand your brand reach, zero in on your target audience and increase overall return of investment.

 

Partnership Programs

Other services include:

  • Creation of partnership and sponsorship proposals and packages

  • Execution of content

  • Sell, secure and maintain sponsorships and partnerships

We can develop positive partnership and sponsorship programs which can generate more revenue and exposure for you.

By working with Dion Marketing, you can align your business with other brands to enhance yours!

Companies we've worked with have included Pepsi, McDonalds, Wendy's, Winn-Dixie, Panama Jack, Good Humor-Breyers, Chick-fil-A, Taco Bell, Kentucky Fried Chicken, Ingles Supermarkets, Edy's Ice Cream and Sprint, plus a lot of local businesses.