Dion Marketing Wins 22nd World Waterpark Association Marketing Award
Dion Marketing Company is proud to have earned another World Waterpark Association (WWA) Wave Review Marketing Award for our client, Quassy Amusement Park & Waterpark. This latest recognition marks the 22nd time since 2017 that our work for clients in the waterpark industry has received a WWA Wave Review Marketing Award.
This year's award recognizes a direct mail campaign designed to help Quassy kick off its summer season and connect with families looking for fun things to do in Connecticut.
Reaching Families at the Start of Summer
To build awareness as Quassy prepared to open its waterpark for Memorial Day weekend, our team developed a direct mail strategy featuring the cover and an inside placement on page three of Connecticut Kids & Families, a monthly publication delivered to more than 20,000 households.
The timing and placement helped put Quassy front and center with its target audience—families planning their summer activities—while complementing the park's broader June marketing campaign.
The direct mail effort worked alongside a coordinated mix of advertising channels, including Meta Ads, Google Ads, connected TV (OTT), YouTube, billboards and traditional television. Together, these efforts helped maintain visibility across multiple touchpoints during a key period for the park.
Award-winning Quassy Amusement Park direct mail advertisement
A Creative Strategy Backed by Industry Experience
Our graphic designers, Brinna and Serena
At Dion Marketing, our work with Quassy extends well beyond individual advertising campaigns. Our team develops original creative assets and marketing materials that support the park's brand across a wide range of channels, from social media content and email marketing to on-site signage, ride logos, branding elements and advertising.
Brinna and Serena contribute to the creative work that keeps Quassy's marketing consistent, engaging and recognizable throughout the guest experience.
We are honored that the World Waterpark Association continues to recognize our work and proud to partner with Quassy Amusement Park & Waterpark to help bring its brand to families year after year.
Looking for a marketing agency with experience in the waterpark and family entertainment industries? Dion Marketing Company combines strategic planning, creative development and integrated advertising to help attractions connect with their audiences.