Maximize Your Revenue with Holiday Oriented Marketing
It’s the most wonderful time of the year! The holiday season is officially beginning with Halloween right around the corner and Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Years following shortly after. The last few months of the year bring many families together, seeking out ways to Basque in the many festivities, spending both increased time at home and out together. Holiday Joy is shared by those who celebrate and those who don’t as it is the time for reflecting on what we’re thankful for and starting anew.
The holiday season is also very important to businesses as it can be a great opportunity to spruce up your marketing plan. The holidays give companies the chance to express their creativity through unique and engaging marketing tactics. Implementing holiday oriented marketing in your marketing plan can lead to increased customer engagement, boosted sales, and increased brand awareness.
You may be asking, “what makes the holidays different than any other part of the year for my business?” The holidays bring a sense of urgency to consumers and a far greater demand for products and services. During this time, there are surges in demand for products as customers are not only buying for themselves, but others as well. This boost in demand serves as an opportunity for marketers to reach consumers who have never tried or heard of your products or services before, as well as for bringing back returning customers. The sense of urgency to buy during this time of year is not usually present throughout the rest of the year. This makes buying behavior more active and results in an increase in consumers’ willingness to buy, often times for higher prices and in bulk. Businesses have a short window of time to capitalize on business and revenue growth.
The holidays allow your business to be creative, generate unique content and try out new marketing strategies. If you are unsure of how to incorporate holiday marketing into your marketing plan, here are a few examples of holiday marketing that you can use:
Black Friday: Black Friday generally starts the kickoff of the holiday shopping season. This shopping event is based on creating the ultimate sense of urgency. Believe it or not, finding a deal is a component in the majority of consumers’ customer journey.
Cyber Monday: Cyber Monday is a 24-hour online shopping event that was created to persuade people to do their shopping online and is now seen as an extension of the Black Friday sales. On this day businesses offer discounted products and services that are only available for purchase online. Strategically speaking, you should make sure the promotions you offer on Cyber Monday expire before Christmas is over. Doing this will potentially double your profit. This is an ideal time for cross-selling and upselling.
Photos with Santa: If you have a store front, open your business for this special occasion to draw in customers while providing them the opportunity to take advantage of your holiday promotions. If you are an ecommerce business, there are still several creative ways to incorporate pictures with Santa. You could have a promotion on social media where you offer a prize to the cutest posted picture with Santa, boosting engagement and excitement surrounded by your business and brand.
Gift cards: According to recently published data, gift card sales during the holiday season go up 114%. It’s a good time to throw in gift card purchasing incentives. This will promote customer loyalty and is another great opportunity to cross-sell.
2023 Season Pass Sales/Memberships: If you own an attraction-based business, then a good way to take advantage of holiday marketing is by promoting the sales of your 2023 season passes. If your business offers membership services, this is an opportune time to grow your clientele!.
Stocking Stuffers: This is often overlooked as a marketing point and one that is crammed full of golden opportunities! One way to utilize stocking stuffers is to create a list of all the possible products you offer that could be used as gifts and start a stocking stuffer email campaign. Another creative strategy used is to send one email a day showcasing the daily stocking stuffer offer. Anytime you can take the burden of holiday shopping away from your customer you’ll both benefit!
Holiday/New Year’s Eve parties: Use this time to gather customers together by promoting a party. Provide incentives for increased attendance, such as giveaways, hot chocolate, children’s photo booths, balloon drops, or any other creative holiday themed activity. This is an opportunity to provide your customers with a positive customer experience. Make sure your customers leave with a smile on their face and the anticipation of coming back next year! With a holiday celebration you cultivate long term client loyalty, with just hot chocolate and cheer. You should also use this time to market your venue for outside groups to host their own special holiday event!
It's important to keep these things in mind when implementing holiday marketing strategies. First, make sure you’re targeting the right audience. Consider the age, gender or specific demographic do you want to target? Are you targeting consumers who are buying the product or service for themselves or as a gift? These questions will guide you in developing the customer persona your business will be targeting. Next, start your holiday campaigns early. Each year consumers start their holiday shopping earlier and earlier, so it’s imperative for businesses to start running their holiday advertising campaigns before the holiday starts. Ideally, you should start right after Halloween. Lastly, be prepared to be competitive. Many other businesses will be bulking up their holiday marketing. Now’s the time to be strategic and stay on top of your competitor’s sales tactics. This will give your business the competitive advantage.
These are just 7 of our holiday marketing ideas that have proven to increase revenue. In fact, Dion Marketing Company has an extensive list of successful holiday marketing strategies that take advantage of every money making opportunity. If you need help with your holiday marketing, bring it ON! Dion Marketing Company has many years of curating creative marketing plans to help businesses grow through both digital and traditional marketing methods. Don’t miss out on a single income generating avenue! Get ON the ball and start rolling with us! Click here to contact us and learn more.