Harnessing the Power of Influencer Marketing

IAAPA Influencer Marketing News featuring Julie Dion, President of Dion Marketing Company.-“We tend to focus on micro influencers because they focus on a specific niche or area and are generally regarded as an expert or topic specialist,” says Julie Dion, president of Dion Marketing, which works on influencer marketing for attractions clients, including Daytona Lagoon. “Micro influencers also tend to have higher engagement, one of the other qualities to look for. Are people liking and commenting on the influencer’s post? If so, that is a good sign of high engagement and something to ask influencers for—social media statistics that include engagement.”

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Design Departmentwaterpark influencer marketing, influencer marketing, water park influencer, waterpark marketing companies, IAAPA Funworld
Julie Dion of Dion Marketing Company: “Be Adaptable”
Julie Dion of Dion Marketing Company: “Be Adaptable”

Be Adaptable — In digital marketing, you are constantly facing new challenges. Trends are always changing and updates to platforms can drastically affect your results, but a successful digital marketer has to be able to adapt and make the best of these changes. There is a lot of trial and error involved in perfecting a campaign so you must be willing to use these challenges to grow in your career.

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Julie Dion of Dion Marketing Company: How to Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales
Julie Dion of Dion Marketing Company: How to Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales

Marketing a product or service today is easier than ever before in history. Using platforms like Facebook ads or Google ads, a company can market their product directly to people who perfectly fit the ideal client demographic, at a very low cost.

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Boutique Marketing Firm Expands Global Presence through Presentations and Clientele
Boutique Marketing Firm Expands Global Presence through Presentations and Clientele

Jacksonville marketing industry veteran Julie Dion, president of Dion Marketing Company, will lend her expertise during a webinar hosted by Marketing Dive. Titled ‘Building an Effective Marketing Communications Strategy,' Dion will discuss key tactics for instilling consumer confidence and what media mix is the most effective for communicating informational and promotional messages to potential guests and customers.

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Design DepartmentDion Marketing Boutique Marketing Firm, Dion Marketing Company Florida, amusement park marketing, jacksonville website marketing company
Best B2B Marketing Companies in Jacksonville, FL 2020
Best B2B Marketing Companies in Jacksonville, FL 2020

The business landscape is becoming more competitive due to the many technological advancements that enable startups to keep up with bigger brands. Thus, it is crucial for companies, whether big or small, to be up-to-date with the latest marketing strategies and digital solutions to stay relevant to the market.

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Design DepartmentDion Markeitng Best B2B Marketing company, what is the best marketing company in jacksonville, dion marketing B2C marketing, B2B marketing jacksonville