Branding is more than a logo or tagline. A successful brand ties directly to a customer's desire through every interaction with that brand. Daytona Lagoon’s mascot reveal campaign helped increase attendance by 49%.
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Jacksonville marketing industry veteran Julie Dion, president of Dion Marketing Company, will lend her expertise during a webinar hosted by Marketing Dive. Titled ‘Building an Effective Marketing Communications Strategy,' Dion will discuss key tactics for instilling consumer confidence and what media mix is the most effective for communicating informational and promotional messages to potential guests and customers.
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