Alex Ojeda, the god of water park influencers, turns riding waterslides into a six figure career. In this Business Insider article our very own Julie Dion, president of Dion Marketing Company, discusses how waterpark influencer marketing is shaping the marketing industry.

Design DepartmentSeptember 1, 2022influencer marketing, waterpark influencer marketing, water park influencer, water park influencer marketing

Harnessing the Power of Influencer Marketing

IAAPA Influencer Marketing News featuring Julie Dion, President of Dion Marketing Company.-“We tend to focus on micro influencers because they focus on a specific niche or area and are generally regarded as an expert or topic specialist,” says Julie Dion, president of Dion Marketing, which works on influencer marketing for attractions clients, including Daytona Lagoon. “Micro influencers also tend to have higher engagement, one of the other qualities to look for. Are people liking and commenting on the influencer’s post? If so, that is a good sign of high engagement and something to ask influencers for—social media statistics that include engagement.”

Design DepartmentSeptember 1, 2022waterpark influencer marketing, influencer marketing, water park influencer, waterpark marketing companies, IAAPA Funworld