What Makes Your Customers Click?

Make Your Customers Click at Dion Marketing

In today’s tech-savvy world, your businesses’ success relies on customer interactions via the internet. Likes, follows, clicks and comments are how your customers and competitors determine the validity of your organization. What makes your customer follow you and engage with your content? Figuring what makes your customers click is the key to a successful Internet presence. If you don’t know the answers, don’t worry, Dion Marketing is ON it!

Less Selling More Fun!

While social media is a great way to inform your customers of current sales and promotions, they don’t want to read about it every day. Creating content that is beneficial for viewers will help you gain likes and followers. Share a video that shows your audience innovative ways to use your product. Post a throwback picture that a customer posted. Show off your office environment with a shout out to employees. Customers are more likely to interact with a brand they trust. Use social media to show off your company as a complete organization, not just to advertise sales.

Cater to the Platform

While it’s easy to lump the idea of social media into one box, it’s important to remember each platform is different and caters to different needs of the customer. Instagram should never include links because instead of opening in a new window, the link opens in the app. Facebook is a perfect place for links and longer content. Understanding the difference between platforms and knowing what content would work best on what platform is a great way to increase social media engagement.

A Picture is Worth a Thousand Likes

Posts with a picture receive 94% more page visits than posts with just text. Especially on Instagram, the image used is key to catching your audience’s attention. Having a certain aesthetic and branding for your pictures can help your customers easily recognize your posts. A bad image can even lead to potential customers dismissing your post. Stay away from pixelated, blurry or obvious stock photos. Pick photos that are bright, unique and relevant to your company and brand. Every social media post should include an eye-catching visual.

You Are a Winner!

Nobody is going to turn down a free product. Giveaways are a great way to get new customers, email leads and to increase customer interaction. Give away a free product or service, or even up the ante and partner with local businesses to combine the prizes and to get your brand out to their followers.  Partnerships are a great way to grow your following and reach new audiences.

Creating fun, engaging and relevant social media posts is a full-time job that requires experience and insight. Is all this overwhelming? Are you wary of managing your social media, marketing and public relations by yourself? Dion Marketing is ON the ball and has a great team with experience in graphic design, marketing, social media and so much more! We know what works and what your brand needs. Get Dion Marketing ON your marketing plan today!

Design Department