Diversifying Black Friday Marketing
With Black Friday and Cyber Monday being just days away, many are gearing up to do some serious holiday shopping. Some will rush out after Thanksgiving dinner to stand in long lines for the gadget they've been dreaming about, and others will be shopping from the comfort of their homes. This year, research shows that more people will be looking for deals on their multi-screen devices. TV's, laptops, tablets, smart phones, e-books -- even an Xbox can be used to shop online and get the best deals. Now, more than ever before marketing companies are using this knowledge to get their clients ahead of the competition and in the advertising spotlight.
A multi-screen report created in August 2012 by Google suggests that more than 80 percent of Americans access the web for general browsing from more than one device, and 67 percent turn to laptops as well as smartphones and tablets simultaneously, specifically using the smartphone to research items before they are purchased, and the laptop or tablet to purchase the item. Typically, time online is spread through four different mediums: the smartphone, tablet, PC/laptop and TV. Our smartphones take up 17 minutes of our day, while a tablet is about 30 minutes, Laptop 39, TV 43.
Due to this trend in the correlation between online purchases and the use of multi-screens, many marketing companies are seeing a growth in impulse shopping. This could have a major affect on businesses when people buy items online for Black Friday and Cyber Monday. Google found that 81 percent of purchase decision research on the web is spontaneous, with just 19 percent of this activity planned.
Many marketing companies are developing site content that allows consumers to read about a product or service from their smartphones before converting in store or from their computers can help companies offer users a better overall shopping experience, according to brafton.com. This year, companies selling discounted products on Black Friday and Cyber Monday will experience the multi-screen revolution, and marketers are thinking of new ways to inspire their client's customers.
At Dion Marketing, we strive to achieve optimum results and stay on top our clients marketing needs. With trends constantly changing,and technology bringing more potential for diversified marketing services, we make every effort to keep ourselves up to date on cost effective marketing and creative strategies. Like multi-screens, we are very diverse, and use multiple ways to maximize our client's exposure through promotions and marketing plan development. We recently put together a promotion for our client Putt-Putt FunHouse titled, "Black Friday Fun Day." We wanted to approach their customers from a realistic point of view; utilizing the notion that dad can bring the kids to the park at a discounted rate, while mom does some holiday shopping. With strong focus and determination, we customize our marketing tactics to fit each client. We make each project a top priority, and never settle for anything less than the best.
For our clients with shopping carts, we are encouraging that they put forth a compelling offer on Cyber Monday and send it to their email database customers, on their social channels and on their website.