Meet the Team

Julie Dion

Julie Dion is a marketing professional with nearly 2 decades of marketing, advertising, media planning and media buying experience. She is president of Dion Marketing Company, specializing in amusement, hospitality, retail and destination marketing.

Julie is recognized as a leader in the marketing industry and her community.   Her company has produced multiple top marketing awards of excellence for her clients. She has also been a speaker for the International Association of Amusement Parks & Attractions (IAAPA), the World Waterpark Association's (WWA) annual symposiums, as well as other industries across the country. Her topics include Media Negotiations, the Importance of Partnerships, Promotions, Stretching the Ad Dollar and social media.

Julie currently serves on the marketing committee for IAAPA,  and she is on the Board for Duval County Research and Development Authority.  She is a past member of the University of North Florida's Dean's Education Advisory Council and has served on the Tourism Development Council for Duval County, FL from 2010-2011.

She has a B.A. degree in Journalism from the University of North Carolina at Chapel Hill, with her area of concentration in Advertising. Her other work experience includes VP of Marketing for Adventure Landing Companies and advertising positions with full-service ad agencies in Durham, NC and in Neptune Beach, Fl. After college she worked as an Advertising Manager for The Chapel Hill News (youngest department head in company history).

In addition to her work experience, Dion also studied and completed an extensive week-long training course through the Media Buying Academy in Washington, DC.

Julie is married, a mother of three children and enjoys running, biking, swimming, gardening and reading.

What did you want to be when you were little?
A radio disc jockey
Aside from necessities, what one thing could you not go a day without?

Lisa Gurney

Turning ideas into reality is what Lisa does for our clients at Dion Marketing. With over 8 years of experience in graphic design and art direction, Lisa helps our clients communicate their marketing message effectively and with impact. 

Lisa's past experience includes being the senior graphic designer in many industries, including fashion, music and non-profit. She has extensive design experience on a variety of projects including brand identity, catalogs, flyers, brochures, web design, e-commerce, packaging and posters.

With two degrees from Mt. Hood Community College in Portland, Oregon, Lisa has demonstrated excellent communication and organizational skills and is very good at handling multiple projects with overlapping deadlines.

In her free time, Lisa likes to go treasure hunting at thrift stores, go to the beach, and hang out with her two dogs.

What did you want to be when you were little?
A Zoologist/Art Teacher/Fashion Designer - I had lofty goals!
Aside from necessities, what one thing could you not go a day without?
Definitely coffee.

Serena Bass

Serena brings to Dion Marketing experience in graphic design and extensive knowledge of print production. She received a B.A. in Graphic Design from Flagler College in St. Augustine.

Since graduating, Serena has gained experience as an Art Director and Graphic Designer and has also done freelance work for various businesses throughout Jacksonville. Serena has won numerous awards including the Who’s Who Among Students in American Universities and Colleges Award.

In her spare time, Serena helps local organizations spread awareness on how to reduce our carbon footprint and save our oceans.

What did you want to be when you were little?
A Circus Performer

Aside from necessities, what one thing could you not go a day without? 


Kendall Toothe

Kendall is a writer, communicator and social media enthusiast. With a background in journalism and a degree in public relations from the University of North Florida, Kendall has mastered brand development through diverse creative mediums. As a millennial herself, she naturally puts a trendy edge on clients’ messages through online and social media efforts.

Kendall’s past experience includes being a contributing writer for Void Magazine and the Florida Times-Union, and Communications Manager for Strata Clothing Company. She has managed social media accounts in many industries including fashion, sports, lifestyle and non-profits.

As an avid traveler, she has a universal perspective of modern marketing. To date, she has spent extensive time in 18 different countries. Her travels have led her all over Central America, to Europe, throughout the Indonesian Islands and back home towards the Caribbean Islands.

In her free time, you can find Kendall on the beach where she will be surfing or catching up on the latest Nicholas Sparks novel.

What did you want to be when you were little?
A teacher.  From a young age, I always wanted to do something that inspired or helped others.

Aside from necessities, what one thing you could not go a day without?
Coffee. Good ideas start with great coffee!!  

Kellee Zimmerman

Kellee is a Jacksonville Beach native who enjoys writing and all things public relations. She received a B.S. degree in Communication from The University of North Florida with a concentration in Public Relations and a minor in Psychology.

During her time at UNF, Kellee was part of the Delta Gamma Fraternity and held internships at a non-profit and an advertising agency.

Kellee also has extensive training in customer service and retail, providing her with a well-rounded knowledge of consumer needs. In her free time, Kellee loves going to the beach, traveling and finding new adventures.

What did you want to be when you were little?
A professional Dancer - I loved performing since I started dancing at 2 years old. 

Aside from necessities, what one thing could you not go a day without? 

My cell phone and charger because it always dies!