Spring into your Marketing Tactics and Bounce into High Gear!
Spring is in the air! Allow the nice weather to give you the energy and enthusiasm to approach your business’s marketing strategy with a renewed vigor. Read on to learn about a few marketing tactics that if you are not doing yet, can help bounce your business into high gear this spring.
Social Media
Social media has forever changed the marketing landscape. Social media is accessible to everyone at a low-cost, thus, it is an incredibly useful advertising tool to help increase awareness and share your brand. Today’s top social platforms are still Facebook, Instagram and Twitter, but Instagram is seeing the largest growth. LinkedIn is ideal for reaching the business community, and each offer their own distinctive audiences and formats. It is important to offer compelling and visually appealing content to maximize audience engagement.
Public Relations
Public relations can go hand in hand with social media. Content published via news releases, emails, and other PR related means can live longer, spread faster and reach further with the help of social media. Plus, lots of reporters and on-air personalities are on social media, and newsworthy information about your company could give your business a boost when media outlets see it and share it.
Local Search Engine Optimization
Search engine optimization, or SEO, is a marketing tactic that improves a website’s visibility on search engines, making your business more accessible to users. Local SEO is a subset of SEO that focuses on optimizing your website to be found by a local audience. To maximize your local SEO presence, it’s essential to offer customers an up-to-date Google profile for your business. Utilizing Google’s My Business platform for posts, updating your hours, photos and managing your reviews is imperative to improving your local search engine presence.
Online Paid Advertising
Online paid advertising is another useful marketing tactic which employs ads that are displayed on websites and the search results page through targeted placements. Search engine marketing, also known as pay-per-click advertising or PPC, are targeted ads based on geography and pre-selected keywords in which you pay a fee for each time one of their ads is clicked. You can also place paid advertisements through social media platforms. Digital display advertising reaches your target audience by showing display ads when they are online that link to your website or landing page. Social media advertising, like digital display advertising, offers incredibly high returns if executed correctly to appeal to your target demographic.
Traditional Advertising
The age-old debate of traditional advertising vs. digital advertising has evolved since digital advertising became an option. While there used to only be a few ways to advertise, whether it be TV, radio, outdoor, print or direct mail, the choices were expensive, not highly targetable and hard to measure results. Depending on the size of your company and age of your target demographic, your business may reach the right clientele through digital marketing without having to invest in traditional advertising. But if your demographics are broad and your revenue numbers allow you to afford traditional advertising to create an integrated campaign across all channels, nothing works better than that!
Email Marketing
Perhaps one of the easiest and most effective ways to create a dialogue with your audience is through email marketing. It’s easy for consumers to scroll past ads on social media, but when someone receives a personalized email they are not often overlooked. By comparing click-through rates with other forms of online advertising, emails are outperforming by over 50%.
Whichever tactics you chose to employ to give your business its spring refresh, be sure to measure your efforts and make any necessary adjustments for improvements. Dion Marketing Company has many years of creating personalized and creative marketing plans to help businesses grow through both digital and traditional marketing methods. We always use a combination of tactics to maximize our efforts while being efficient. If you need help with your marketing, whether it be defining your goals, determining your tactics, or executing them, bring it ON! Get ON the ball and start rolling with us! Click here to contact us and learn more.