Investing in Your Business: Branding and Outreach
As a marketing firm, our team is constantly working to build brand awareness for our clients through news releases, social media efforts, promotions, events and more. While our focus is always on the needs of our clients, it’s important that we take the time to invest in our own brand and build campaigns that allow us to continually grow.
Here at Dion Marketing, we’ve launched a new online division called Spot ON Print Shop offering printing, promotional products, and corporate gifts for businesses of all types and sizes. With the addition of Spot ON Printing, our brand has evolved and it’s our goal to get the word out to the businesses in our community. Read on to take a look at our most recent outreach efforts and learn how to build your brand through outreach.
Clear, Enticing Messaging
To get the word out about Dion’s new printing services, our team created a promotional box to send to businesses in the area. Our Creative Director built a custom box complete with the Dion and Spot ON logos and colors inviting recipients to treat their brand. Among the items inside the box, we included a post card clearly outlining the services our business provides. Providing potential customers with messaging that is clear and engaging will make your brand and your message memorable.
Fun & Free Promotional Products
Promotional products are a great way to gain exposure and build brand recognition. Since one of the services we provide at Spot ON is promotional products, we added number of Dion and Spot ON-branded products in our outreach box including pens, stickers, note pads, the Dion signature inflatable beach ball and custom lollipops from a local vendor. Sending free promotional products that will actually get used will serve as a representation of your brand in the real world. Add in something fun and different and your business is sure to stand out.
Maintaining & Gaining Relationships
Outreach marketing is all about building relationships. In addition to sending our box to local businesses not yet aware of our brand, we’re also sending them to businesses we’ve worked with in the past to keep them up to date. Maintaining relationships with people who have supported your brand shows that you remember and appreciate their support. Our goal is to gain new connections and build mutually beneficial relationships.
Whether you are a new business just starting out or a company starting to expand, it’s possible to build your brand through outreach efforts. Providing prospective clients and potential customers with a clear understanding of the services you offer in a memorable way will help your brand and relationships grow. To learn more about Dion Marketing and our new printing division, Spot ON, visit https://www.spotonprintshop.com/about.