Semnox Solutions - Celebrating 15 Years in Cashless Play
In the ever-evolving world of technological advancements and products in the amusement industry, Semnox Solutions says they’re proud of their pioneering spirit. In 15 years, they’ve expanded globally and formed strategic partnerships that have bolstered the company, while creating new products that have an impact for operators.
“At a time when the entertainment industry was yearning for a fresh wave of innovation driven by cutting-edge technologies, committed customer service, flexible systems to accommodate ever-evolving business needs, and holistic yet cost-effective offerings, a remarkable opportunity presented itself for us to step in,” said Semnox chairman Iqbal Mohammad.
“We seized this opportunity to introduce products and services that would not only challenge the status quo but also redefine the industry landscape. Today, we take pride in our decision to undertake this venture, as we continue to make waves while staying true to our original core values.”
Founded in 2008 in Mangalore, India, Semnox Solutions says it embarked on their journey with a particular set of values at their core – an innovative spirit, collaboration, a customer-first approach, a focus on value for money and unwavering integrity. With these guiding principles, they set out to become a leading solutions provider for the amusement industry.
In 2009, they launched their groundbreaking Parafait product. This comprehensive system featured a two-line RFID reader, card sale and recharge system specifically designed for arcades and FECs. Over the next five years, Semnox would continue to grow Parafait into an all-in-one integrated suite of solutions covering all aspects of venue management.
Its expansion included a 3.5” LCD panel RFID reader, a redemption and inventory management module, a mobile POS and a 360 CRM solution – with promotion management, membership management and a loyalty engine. The company says what really sets it apart is their commitment to client partnerships.
“The support from Semnox has been amazing,” said Mike Abecassis, owner of GameTime, a chain of FECs in Florida featuring a full restaurant, bar, arcade and other attractions. “As we go to them, we work through where we think things could be improved and it doesn’t fall on deaf ears. They come back and give us wireframes or designs or examples of how they can make it work and how it would be applied. That type of collaboration is what really allows their platform to grow stronger and benefit other customers as well.”
Semnox has clients that span the globe and range from not only FECs and arcades, but large amusement parks, theme parks, water parks and other leisure venues like zoos and aquariums. The company says catering to such a diverse clientele reflects their versatility.
By 2014, Semnox expanded its product offerings to address the unique needs of outdoor amusement venues with Tixera Park Solutions and continued growing as it opened its new headquarters for the Americas in Dallas later that year.
Additionally, their introduction of self-service kiosks, food and beverage sales management and service maintenance solutions showcased their dedication to comprehensive venue management.